Knight In

Branding

Knight In is a digital kitchen. A digital kitchen provides a menu for application based food delivery such as Uber eats and Grub Hub. There is no restaurant for consumers to visit. This creates a unique opportunity for chefs that want to avoid the overhead of a site specific restaurant. Knight In is word play for staying the night in. The menu consist of Ren Fest inspired food that is celebratory and comforting in nature. I utilized the negative space in letterforms to resemble a knight helmet as a branded element. Creating a crest that was legible within the mobile icon dimensions was the driving factor for simplicity.