Apple FNB

We partnered with Apple TV+ to lead the design, production, and delivery of digital assets for their Friday Night Baseball campaign. This included creative for both organic and paid media placements across web, social, and display.

To meet the needs of a fast-paced sports calendar, we developed a flexible and modular design system that allowed each MLB club to easily localize and share weekly matchups on their own channels. From marquee hero assets to adaptable templates, the system balanced premium Apple branding with the energy of live baseball.

By the end of the season, Apple saw a 53% increase in Friday Night Baseball viewership, underscoring the impact of cohesive, scalable creative across the ecosystem.