TikTok World

TikTok World 2025 is TikTok’s annual product summit for brands and marketers—an immersive event that showcases how to drive full-funnel growth on the platform, from grabbing attention to fueling commerce.

As a designer on the project, I helped bring one of the year’s most culturally relevant digital events to life. My work spanned a wide range of touchpoints, including presentations, large-scale branded installations, digital content, and environmental signage that reflected TikTok’s vibrant, creator-driven community.

Collaborating closely with producers and creative leads, I developed design systems for keynote stages, breakout panels, and experiential spaces. These included looping screen graphics, branded wayfinding, and interactive, shareable moments—all carefully crafted to blend clarity with playful, scroll-stopping visuals.

The result was a cohesive and dynamic environment that extended the TikTok brand across both digital and physical platforms, making the event as engaging and expressive as the platform itself.