VEST

UX/UI

Vest came to my team to help improve their overall brand and UX, in turn to paint a better picture for their users to improve their financial fitness. The goal of the experience is to help their customers track their overall expenses, impact ways to reduce their variable expenses and provide them relevant and actionable advice on how their savings can be used to improve their overall financial wellness.

Starting with both primary and secondary research, our team investigated solutions that help Vest users improve their financial awareness and management through the application. We then integrated that research into a UX/UI design, complete with best practices as well as a modern interface to provide Vest a sophisticated edge in the marketplace. We also executed a brand evolution through this design, bringing their brand from just another budgeting tool to an innovative and intelligent financial management platform.