Immersive

Branding

Immersive is a local marketing company specializing in Virtual Reality. I worked with Will and his team to define their core values. My concept focused on the ethereal nature of perception and reality. As VR hardware becomes more affordable, the political and moral connotations become more prevalent. The M letterforms are reflective to represent the inherent moral responsibility of such immersive technology. The logo creates a balance between minimalism, depth and evolution.