We created a special collaboration between Jeni’s Ice Creams & MLS to launch a limited edition treat for All-Star Week.
We designed an MLS branded ice cream truck where we gave away our treat – Cookies & Cleats – at MLS’s Soccer Celebration. We then took it to the streets leading up to the game, handing out free ice cream to fans around town. We also took over 2 flagship Jeni’s store locations in the Short North & Downtown where fans could get it in-stores.
Social & Paid Media
This collaboration created considerable buzz online through Social Media and traditional press. Additionally, we handled MLS’s premier OOH buy by identifying and brokering premier wallscape locations throughout Downtown and the short north.
