VEST

Vest partnered with our team to elevate their brand and user experience with the goal of empowering users to take control of their financial fitness. The platform was designed to help customers track spending, identify opportunities to reduce variable expenses, and receive personalized, actionable advice to improve their financial wellness.

We began by conducting both primary and secondary research to better understand the financial behaviors and challenges of Vest’s users. Our insights informed a strategic UX/UI approach, resulting in a clean, intuitive interface grounded in usability best practices. This new design not only improved the user experience but also positioned Vest as a more sophisticated and trustworthy financial management solution.

In tandem with the product design, we evolved the Vest brand—shifting it from a standard budgeting tool to a modern, intelligent platform for financial empowerment. The result is a cohesive experience that supports users in building better habits and making smarter financial decisions.