For ESPN’s NCAA event presence, I helped design a fan-focused activation built to feel energetic, approachable, and highly social. The goal was to create a branded environment that brought ESPN’s college sports coverage to life through bold visuals, clear wayfinding, and interactive moments designed for both in-person engagement and shareable content.

Working with Civic, I developed the visual direction and environmental design elements across the activation, including branded structures, signage, photo moments, and supporting graphics. The design system balanced ESPN’s recognizable sports energy with a polished event experience that could flex across multiple touchpoints while staying clear, functional, and production-ready.

The final experience gave fans an easy way to step into the ESPN brand, participate in the moment, and capture content throughout the event space.

• • 5,400+ people through the ESPN experience
  • 5,000+ custom ESPN bandanas distributed
  • GIF station and 360 video booth generated 323k+ impressions